We may observe how technology has impacted every aspect of life in our digital age. The same is true for the marketing division. Now, a lot of people would wonder how marketing has gone digital. Using data to inform marketing is the solution. In other words, data-driven marketing is the name of the latest revolution in the marketing industry. But Bangladesh is also experiencing a daily rise in demand for it. Let’s know what data-driven marketing is now and the reasons behind its adoption.