Emerging brokerage companies operating in small- and medium-sized trading markets mostly rely on white-label solutions and other tools to simplify their initial market penetration costs. For the same reason, online brokers often partner with trading platforms to acquire trading instrument options, powerful liquidity channels, ready-made analytics tools and various other digital capabilities.

　　Benefits of Trading Platforms for Brokers

　　This mutually beneficial partnership allows an online broker to avoid many arduous tasks and development responsibilities and significantly shortens the time-to-market period.

　　Moreover, partnering with online trading investment platforms levels the playing field for brokers, allowing them to compete against larger organisations that offer a large ecosystem of trading options. Here’s what a startup broker can receive from the best online day trading platforms:

　　Wide Selection of Currency Pairs

　　With popular currencies becoming too saturated for their own good, traders and investors often seek alternative trading options to raise their profit margins. Whether it’s crypto, FOREX, or other commodities, the top asset pairings are only profitable for whale investors or a long-term futures trading practice. Retail traders must diversify their portfolios to reap consistent and measurable returns.

　　So, online brokers must provide a wide range of asset offerings across different asset classes, regardless of their niche. If it’s FX, a competitive broker should have at least 30 of the popular pairings. The same is true in the crypto landscape. The best-ranked online trading platforms can easily provide access to an order book that facilitates these diverse pairings.

　　Access to Trading Instruments

　　Aside spot trading, today, instruments like derivatives, social trading subsets, contracts for difference and many others have become popular, allowing investors to diversify their strategies and create long-term roadmaps to success. So, as a broker, you must be able to provide the most popular trading tools and instruments to your target audience.

　　The same is true for advanced trading methods like exchange-traded funds (ETFs). With trading platform partnerships, your brokerage will gain access to polished, well-functioning trading tools for crypto, FX, and stock market audiences.

　　Charting, Analytics and Complementary Tools

　　Charting is one of the most important capabilities that every modern broker should possess. In 2024, it no longer makes sense not to present your customers with data visualisation related to price charts, trend indicator movements, and other important data variables. Online trading platforms often have state-of-the-art integrations, receiving charting data from industry leaders like TradingView, CoinmarketCap, and others.

　　You can leverage their integrations and receive charting capabilities without extra hassle. Moreover, best online brokers should also have analytics tools to assess various tradable assets and analyse specific pairings.

　　Trading platforms have many analytics tools readily available to be integrated into your service bundle. The same goes for various complementary tools to elevate the customer experience and create a comprehensive hub for their trading needs. With trading platforms, you won’t have to design, develop and stress-test your in-house solutions for charting, analytics and other digital solutions.

　　New Technologies and Quality-of-Life Feature Updates

　　The trading field is quite dynamic, with industry leaders offering numerous upgrades, new indicators for analytics, advanced charting options and other complementary tools to elevate the level of precision in investments.

　　When investors open a trading account, they expect all the latest bells and whistles the trading landscape provides. Keeping up with technological innovations and new products can be tricky for a smaller or mid-sized company.

　　Partnering with trading platforms will liberate you from this task, letting your brokerage business divert funds into growing your target audience. Instead of spending thousands on designing and developing system upgrades and new products, you can automatically equip your business with the best tools and solutions from your trading platform partner.

　　Margin trading and derivatives have become globally popular for traders with limited investment budgets.