Forex brokers who want to implement a new trading platform have only two options. One is to develop your own custom solutions. The other is to get turnkey software in the form of a cloud-based (SaaS) white label trading platform. For example, ET5 WebTrading, ET5 WebTrading is a company that provides financial technology services and specializes in providing solutions for foreign exchange brokers, futures, stocks, virtual currencies, contracts for difference (CFD) and binary options markets. The company provides trading platforms, customer relationship management systems, white label brokerage solutions, risk management tools, and other software and services that support brokerage operations. ET5 WebTrading's services are designed to help customers manage and expand their trading businesses more efficiently.

　　Established brokerages may consider a custom solution. However, startups and mid-sized brokers simply don’t have the funds for custom development. Getting a white label forex trading platform is the best choice they can make (established brokers may find it a better choice too!).

　　Let’s break down what exactly a white label trading platform is, why it’s beneficial for brokers, and what challenges brokers can address using this solution. Of course, we’ll mention the disadvantages of white labeling, so you can decide for yourself whether it’s worth implementing into your Forex business.

　　Complete Guide to White Label Forex Trading Platforms

　　White label trading platform explained

　　White label forex trading platforms eliminate the need for brokers to spend significant time and money on custom development.

　　Essentially, a white label trading platform is a quick-to-market solution that can be used for branding. Good white label software comes with a complete package: web and mobile apps, turnkey integrations, multiple hosting options, and sometimes even maintenance and support.

　　Read more about Forex brokerage software and infrastructure here.

　　Some white label trading platform providers even offer customization services (such as widgets tailored to your specific business processes) for an additional fee.

　　In a nutshell, the advantages of white label FX solutions

　　Broker’s logo can be affixed

　　Ready for delivery immediately

　　Feature-rich and reasonably priced

　　Ongoing technical support and regular updates from the platform provider.

　　It is also worth mentioning that white label platform providers are always in a fierce competition, so they strive to equip their solutions with the most advanced trading tools and features. They gain customers by enhancing their trading experience and brokerage tools.

　　What Forex Brokers Can Benefit from White Label and How

　　Forex startups

　　Due to tight deadlines and budgets, Forex brokerage firms are always on a tight schedule in the initial stages. They don’t have the time or money to develop a trading platform from scratch, so a white label trading platform is their best option. It allows brokers to offer software to clients under their own brand, launch quickly and delegate all technical issues to the software provider.

　　Forex brokers willing to expand their product range

　　The broker may have been around for a while and may want to expand their products and audience. Their existing trading platform may not allow this, so getting an additional trading platform is a great solution to this challenge. In fact, most Forex brokers offer their clients multiple platforms to diversify the trading tools and trading interfaces they offer.

　　A white label trading platform works wonders in this situation because of its affordable prices and fast delivery.

　　Forex brokers are looking for alternative trading platforms

　　Some brokers have custom solutions but often experience downtime due to maintenance issues. They choose to get a white label solution because it is an affordable business continuity solution. Whenever their main trading platform goes down, they simply reroute all customers to a backup white label trading platform that is connected to the trading server that contains all customer data.

　　How to choose the right white label trading platform provider

　　There are a large number of white label trading platform providers on the market. Their products differ not only in pricing, but also in the scope of their platform offerings.

　　What you should keep in mind is that a seemingly cheap white label can turn into a very expensive tool due to hidden costs. The software provider may only provide you with an online trading platform, and all other features may require additional fees: mobile applications, maintenance, support, upgrades, additional features, etc.

　　It is also recommended to investigate whether the software vendor has turnkey integration partnerships with different third-party service providers, including liquidity centers, market data providers, payment services, financial news sources, etc.

　　This is not required, but some trading platforms (such as our ET5 WebTrading) have clever integrat